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우송대학교 CAMPUS Asia-AIMS

Asian International
Mobility for Students

Global Management
  • Academics
  • Global Management

Department Outline

The Department of Global Management educates graduates who understand global business and management through practical training courses such as international management and international relations, while also developing basic competencies to understand programming languages in preparation for the era of the 4th industrial revolution; in order to develop job competitiveness at graduation. Students also gain a variety of hard and soft skills to apply their newly acquired knowledge in all areas of global management.

To cultivate experts in the New Southern Region, which is emerging as a new growth engine for the world economy, we provide practical training courses to give students a sense of what it's like in the field; such as ASEAN business practices, international relations, and business practices curriculums developed with local mid-sized companies.

  • 100% English for all courses → Ensuring English proficiency
  • Required major and liberal arts lectures in IT specialization → Understanding programming languages and securing certifications
  • Second Foreign Language Track (starting in 2nd year) → Strengthen international competency by learning a second foreign language (Chinese, French, or Vietnamese)
  • Entrepreneurship special education courses available (starting in 3rd year) → 1:1 mentoring by professors specializing in business start-ups, development of start-up ideas, and a one-year intensive program to experience a start-up from the CEO's standpoint

Department Outline

Educational goals

  • Cultivating 21st-century global talents who have both theory and practical skills
  • Cultivating Asia's best global talents with creative thinking, foreign language skills, field-specific expertise and practical skills
  • Supporting professional competency to perform creative and innovative work in global companies as well as understanding various cultures

Curriculum

Required Courses
Study Area Courses Credits
Major Required
Major Required Introduction to Economics
Course Description
This course introduces the basic economic principles affecting economic conditions and development. It is designed to introduce fundamentals of economic analysis and reasoning, serving as a general introductory course for subsequent, more specialized economic courses. The students will be introduced to both macroeconomics (studies of the behavior of a national or regional economy as a whole) and microeconomics (studies the behavior of individual consumers and firms), allowing them to understand and critically analyze the local, regional, national and global economic environment.
3
Introduction to Accounting
Course Description
This course introduces the basic elements of financial statements by taking a practical approach to the accounting cycle. The students will learn various aspects of journal entry such as creating, posting adjusting and closing entries. Moreover, students will also learn how to create an income statement and balance sheet from journal entries. Students will be introduced to auditing, and will learn about ethical issues in accounting.
3
Management Statistics
Course Description
The ability to handle and exploit data has become a key differentiator in professional practice. It is a necessary prerequisite in many fields to make informed (management) decisions. This course provides the students with the necessary basic knowledge of statistical methods with the help of which they can carry out quantitative empirical work, draw well-founded conclusions about data available to them and assess the quality of existing empirical (research) results. The statistical methods are applied using the open-source programming language Python. To this end, the students will gain hands-on experience in Python through a series of practice sessions and apply this to answer questions in the context of modern management.
3
Principles of Marketing
Course Description
This course provides the students with the basic marketing concepts and practices. The students will learn how the customer value and customer engagement drive every well-designed marketing strategy. Exposing students to different disciplines of marketing will supplement, extend and reinforce the knowledge gained during the course and will positively add to their decision-making skills in the future.
3
Project Management
Course Description
Project Management is an essential aspect for many careers and organizations of all sizes in different industrial contexts. It includes the planning, execution, and monitoring and controlling of projects. This course provides students with basic knowledge of project management and addresses the entire project life cycle / project management process. To this end, the course explores the key issues in planning, implementing, assessing and submitting a project proposal. Moreover, the students will be introduced to common methods and tools for structuring the proposal and effectively writing it.
3
Corporate Finance
Course Description
This course provides the students an introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. It will focus on laying the theoretical foundation of corporate finance, understanding the current situation and value of a company, analyzing the main financial decisions taken by companies, and introducing the basic financial management culture.
3
Operations Management
Course Description
This course introduces the students to the fundamental concepts of analyzing and improving business processes in service or in manufacturing businesses by learning how to increase productivity and efficiency. Students will get the practical knowledge about the purpose and tasks of operations management and will discuss current issues in operational management. Moreover, they will gain an understanding about how to evaluate the operational performance. Among other things, approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment are studied.
3
Digital Marketing
Course Description
Digital technologies are transforming the potential and practice of marketing – as companies have become more agile, data-driven, and customer-centric. This course enables students to explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Moreover, the students will learn on how to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer.
3
Social Entrepreneurship
Course Description
This course enables students to apply entrepreneurial thinking and entrepreneurial activities given the context of social innovation. In the first part of this course, students will get in touch with the mindset of an entrepreneur and the typical process entrepreneurs follow when launching a new venture. In the second part of this course, the students develop their own social business concept or their way to enter the market of social business by renewing an existing business model of a social business.
3
Field Practice x 4
Elective Courses
Study Area Courses Credits
Major Elective
Major Elective Leadership & Teamwork
Course Description
Effective leadership is considered essential for creating values across individual, team and organizational levels. This course provides the students to develop an understanding of various leadership theories and to apply them to real-life team settings. Although the course content is informed by leadership theory and empirical evidence, the focus lies on developing leadership skills and comprehending the concept of team effectiveness in organizations. The course is interactive and students will a) actively participate in exercises and case discussions b) practice effective leadership skills through assignment and group project, and c) develop competencies in managing teams. Moreover, the students will exercise their oral skills through presentations and discussions.
3
Introduction to Management
Course Description
This course provides the students an introduction to organizations and the need for and nature of management by highlighting the roles and functions of managers. This course will help develop a range of business management skills relevant to student’s life, university study and the world of work. The students will learn how to use and apply useful business concepts, tools and terminology whilst exploring four key aspects of business management: managing money, managing people, managing information, and – most importantly – managing and understanding yourself.
3
Management Terminology
Course Description
This course provides the students with a world of essential business terminology to understand international business, corporate governance and current business issues. The course focuses on building a strong business vocabulary and knowledge of basic business concepts. These skills will be acquired by the reading materials, exercises and research assignments that simulate the modern work place.
1
Regional & International Organization
Course Description
Syllabus in Progress
2
Financial Accounting
Course Description
This course is a continuation of the “Introduction to Accounting”. This course provides an in-depth study of financial accounting concentrating on inventories, account receivables, liabilities and stockholder’s equity accounts of the statement of financial position. Additional topics include share transaction, dividends, statement of cash flow and financial statement analysis.
3
Consumer Behavior
Course Description
This course focuses on introducing the theory of consumer behavior and relates it to the practice of marketing. The course will present relevant material drawn from psychology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors. The students will delve into their own attitudes, motivations and purchase behavior to derive insights on how and why consumers behave as they do. The students will learn and apply consumer behavior theories to a variety of business perspectives (B2C and B2B; product, service and experience decisions).
3
Public Speaking & Effective Consulting
Course Description
This course is designed to help students develop and perfect the skills they need to communicate in a clear and engaging manner in public speaking settings. Although some reading and listening activities are practiced, the major focus of this course will be speaking and presenting in English. The first half of the course will focus on “delivery skills”, such as making good eye contact, using appropriate gestures, modulating the voice and keeping a proper bearing. The second half of the course will focus on “organizational skills”, such as making outlines, re-ordering ideas to make them clearer, summarizing ideas and practicing to speak without notes or with minimal notes.
3
Global Marketing & Consumer Culture
Course Description
This course enables students to understand the relationships between marketing and culture. The students will deal with adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe. Especially, the course will focus on applying principles of cultural brand management and conducting ethnographic market research methods to gain deep and rich insights into consumer culture.
3
Advanced Decision Making Models
Course Description
This course covers various (data-driven) decision models for strategic decision making. Patterns, relationships and analytical findings are often used as input in these models which are implemented in everyday business. The students will learn techniques for decision making, including decision analysis, optimization and simulation. Examples are introduced that cover applications in strategic planning, financial management, operations, project management, and marketing. As a result of this course, students will gain increased ability to obtain improved consulting skills, including project planning, issue analysis, formulation of strategic and tactical recommendations.
3
Management Information System
Course Description
This course introduces the students to the basics of modern management information system (MIS) and how they have become an integral part of the global operations of the modern firm. It begins with discussions on the potential information systems (and technology) in improving operational efficiency of common business processes and how they could be managed effectively. Information technology infrastructure and its various aspects are understood before delving deeper into enterprise, supplier and customer applications. Having gained some knowledge of the applications, the students will be equipped with practical skills for selection, acquisition and deployment of information systems. Additionally, essential aspects of information systems application design and development are also covered.
3
Global Supply Chain Management
Course Description
This course provides the students with the basic understanding of what supply chain management is and the various issues that must be considered when designing, planning or operating a supply chain for a firm. The knowledge gained will help students to understand the significance of supply chain management decisions and supply chain performance decisions for the success of a firm.
3
Global Human Resource (HR) Practices
Course Description
HR management is more than just accepting employment applications and keeping records. It is a central and strategic organizational activity of increasing complexity and importance. This course covers the evolving roles of Human Resources (HR) in today’s organizations. The students will examine the changing roles and responsibilities of HR managers, the acceptance and the integration of the HR function as a full business partner and the higher expectation on HR to make a significant contribution to the business success.
3
Managerial Accounting
Course Description
This course provides knowledge on how to extract and modify costs in order to make informed managerial decisions as well as how to present accounting information as a management tool. Upon completing this course, students should be able to contrast managerial accounting to financial accounting and compute the return on investment (ROI) and show how changes in sales, expenses, and assets affect an organization's ROI. Moreover, this course brings them through the planning and control techniques of budgeting, shows them how to allocate costs to products or services, and introduces them to analytical techniques such as break‑even analysis, simple regression analysis, and the Excel computer spreadsheet program.
3
Global Leadership & International Studies
Course Description
This course provides knowledge on how to lead and inspire people working in organizations in diverse global settings. Furthermore, it provides a comprehensive and interdisciplinary perspective on world problems and the ability to analyze the subtle interactions of politics, economics, and culture within the global system. This course will help prepare students for any leadership role they may have in the future, and will increase their awareness and understanding of the global business community and the leadership skills that are necessary for the leaders of tomorrow.
3
Marketing Strategy
Course Description
This course covers main topics of marketing strategy (from STP to 4Ps of marketing). Through active participation, the students will gain essential knowledge and understanding of marketing management and will advance their skills in developing and maintaining successful marketing strategies.
3
CSR & Business Ethics
Course Description
This course explores corporate responsibility and ethics from a multidisciplinary and multi‐stakeholder perspective. It reviews theories and practice of corporate ethics, responsibility, and liability and illustrates how they apply to a number of complex business, development, and policy situations in the evolving global business landscape. The course will help expand the student’s knowledge of sustainability across various organizations, industries and practices, including business, consulting, environmental, social and governance (ESG).
3
Strategic Analysis of a Company
Course Description
This course introduces the students to the principles of strategic analysis, which includes the process of conducting research on a company and its operating environment to formulate a strategy. Students will explore how multinational enterprises operate, carry out comparative business analysis and gain a thorough understanding of business analysis and development. Consequently, this course qualifies students in the field of strategic management to solve problems independently, to classify and critically discuss scientific findings and to apply what they have learned in practice. The students will get familiar with planning and decision-making and can assess the consequences of strategic decisions in research-intensive industries.
3
* Time Service Analytics
Course Description
This course provides the students a clear overview of the basic concepts of time series analysis that are applicable in commonly-found analytical cases in the management studies. Students will learn several important tools to provide trend analytics and forecasting based on time series data. Students will also get practical experience in applying the tools and techniques of time series analysis to complex problems to reach effective solutions.
3
* Data Analytics for Management
Course Description
This course provides a compact and application-oriented introduction to the intermediate programming and shows how they can be applied in the context of modern business management. In particular, the students will acquire basic and advanced knowledge in the application of a programming language (Python) and use them to answer questions of modern strategic management and innovation management. It will cover data preprocessing, supervised learning, unsupervised learning, and model selection and evaluation
3
General Elective
General Elective Any General Education or Major elective x 2 4

Classes marked with a * are required for specific minors and are counted as required credits for that minor. Students not taking these classes as a part of their minor can choose to take them as a major elective.

Minors
Study Area Courses Credits
Track/Minor
Track/Minor Common Track Course x 4 12
Data Analytics for Management 3
Time Service Analytics 3
General Electives

All students are required to take 36 credits in General Education.

Study Area Courses Credits
Gen Edu
Gen Edu General Education 36